Lean Canvas Intro Course (2 hours)


Why is the Lean Canvas needed?
  • Launching a new business whether it’s a new product or service within a large corporate or as a small business has always been risky proposition.
  • Traditionally someone would write a business plan, pitch it to investors, hire a team, launch the product and start selling but unfortunately we know that more than 75% of startups fail.
  • The Lean Canvas replaces elaborate business plans that take too much time to write, are seldom updated, and almost never read by stakeholders or team members.
What is the Lean Canvas?
  • The Lean Canvas is a one page business plan which breaks down any idea into nine core components ranging from customer problem through to revenue model .The canvas allows teams to easily identify and test their riskiest assumptions before investing a lot of time and money.
  • The Lean Canvas was created by Ash Maurya in Aug 2010 and was adapted from Alex Osterwalder’s Business Model Canvas. The Lean Canvas also became a critical part of his book Running Lean which was published by O’Reilly media in March 2012.
  • Since 2010 the Lean Canvas has been used by entrepreneurs, universities, accelerators, and innovation team with large corporates including Stanford University, Kellogg School of Management, Amazon, NPR, Adobe and Intel.

Who should attend?

  • Entrepreneurs
  • Intrapreneurs
  • Corporate Innovators
  • Product Managers
  • Product Stakeholders
  • General Manager / Head Of Product

What will I learn?

  • How Lean Startup, Design Thinking and Agile work together to develop products efficiently
  • Startup lessons learnt from Webvan and Iridium
  • History of Customer Development, Lean Canvas and Lean Startup
  • McKinseys Disruption curve and Geoffrey Moore’s Early Adopter Framework
  • Pivot lessons from Google and WhatsApp
  • Breakdown of Lean Canvas Nine Components
  • Complete your own Lean Canvas in 20mins!


Humphrey Laubscher is a Product Innovation Coach with Apply Lean Inc. He helps corporates and startups apply Lean Startup, Design Thinking and Agile methodologies to build innovative products using small cross functional teams that maximise learning while being capital efficient. Humphrey has most recently worked within the innovation teams at NAB labs and Australia Post and Startup Accelerator groups Slingshot, Founders Institute and Pollenizer.

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